Photo: @_lanaloo/Twitter

JetBlue’s New Security Question Is Just Plain Vicious

by Eben Diskin Nov 21, 2019

Asking a parent which child is their favorite is like asking someone their favorite kind of chocolate. They’ll probably say they like them all equally, but secretly, everyone has a favorite. The problem is, revealing your favorite — or admitting you have one — can lead to some pretty contentious conversations. Now, JetBlue is trying to drag the answer out of you by adding a mischievous security question to their website. The question asks: “What is the name of your favorite child?”

Parents of only children get off the hook easy here, but what about everyone else?

The internet was first alerted to the question when it was posted by Twitter user @_lanaloo. “JetBlue savage for this,” she said. And JetBlue knows it. Yes, they know exactly what they’re doing. In response to her tweet, the official JetBlue Twitter account replied. “Say it. You know you have one.”

The question could prove validating or incredibly depressing, depending on your situation. If you’re one of the lucky favorites, the question will only confirm your suspicion that you are, in fact, your parent’s favorite child. If you were passed over for your sibling, however, it could spark a downward spiral of insecurity and self-doubt that ultimately results in years of therapy.

Thanks, JetBlue.

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