When deciding where to take our next vacation, we consider a variety of important factors: itinerary, cost, cultural experience, convenience, availability of cheap beer, etc. Now, with the advent of social media, we’ve added one huge criteria to that list: Instagramability.
While it’s natural to want to travel to beautiful places — which inevitably translate into nice pictures — now those pictures have become the goal, rather than simply a byproduct.
The Independent cites a 2017 study conducted by home insurance company Schofield Insurance, which found that 40.1 percent of millenials choose their travel destinations based on Instagramability. They asked over 1,000 participants in the UK, between ages 18 and 33, to name the most important factor when choosing a holiday destination. You guessed it. “How Instagrammable it would be” was the number one answer.
This is not a surprising revelation in this social media-driven age, especially when you look at just how frequently certain sites are tagged on Instagram. This Winfields Outdoors chart shows the most Instagrammed locations in the world.
Central Park takes the top spot with nearly 6 million Instagram tags, and the Eiffel Tower and Times Square are on its heels with 4.7 million and 3.2 million tags respectively. New York City seems to dominate the chart, as five of the 18 landmarks are located in New York. Some sites, however, aren’t as popular with Instagrammers as may have been expected. The Statue of Liberty, for example, comes in at #14, behind the Brooklyn Bridge, London Eye, and Niagara Falls. And Machu Picchu, seemingly one of the most ubiquitous travel photos, barely made the list at #17.