How Movies and TV Shows Are Inspiring More People To Travel
The first time I remember seeing a film and wanting to be transported to its locations was The Lord of the Rings. It took me a decade to make it to New Zealand, but many other people seem to have had a similar idea. After the film series, New Zealand effectively used photos of its stunning natural environments to brand itself as the fictional world of Middle-earth. The country’s tourism campaigns have generated a 50% increase in arrivals since the first film was released.