I HAD a fascinating conversation with a mate’s son recently. He is 11 years old, a tween, and a big user of social media and YouTube in particular. He told me of his favorite travel channels, and in the process, opened my eyes to the whole next generation of travel vloggers. These millennials grew up with the internet, and they understand social media better than anyone. It is a joy to see that the dream of traveling the world while making money from videos is now well and truly a career path.
I found a unique tool recently called the ‘YouTube Money Calculator‘ and thought it would be interesting to work out roughly what the top YouTube travel channels actually earn from YouTube ad revenue. To do this I set a medium CPM of $1.90 — $2.00 USD. Of course, CPM’s will be higher at particular times of the year, but data shows CPM rates are not increasing. I used an average for the travel industry in the last 30 days.
So let’s first look at the new crop of travel vloggers, who are killing it with the tween and under 25 demographic: