It’s often thought that Instagram is ruining travel, but for this JetBlue contest, the ‘gram is actually making a whole lot of travel happen.

JetBlue is giving away a year of unlimited travel to its 90-plus destinations to three lucky winners and their plus-ones, but the contest rules are strict and unexpected. To be eligible, contestants must clear all their Instagram pictures until the contest is over, at 8:59 AM EST on March 8. That’s not all, though. Once your feed is clear, JetBlue wants you to upload a single photo for the contest.

The picture, uploaded unto a custom JetBlue frame, can be of anything you like but you should try to make it a good one because you can only enter once. Accompanying the picture should be a caption filling in this sentence: “All You Can ,” with the @JetBlue and #AllYouCanJetSweepstakes tags.

Winners will be notified on March 11, and travel perks kick in soon afterward, on April 1 (and last until March 31, 2020). Visit the official website for contest rules.

H/T: Condé Nast Traveler