This Friday Fun is about an ad from South African airline Kulula that managed to rouse the ire of FIFA — despite not mentioning it or the World Cup by name.
THE AD, WHICH ran in mid-March, was part of a marketing campaign by Kulula that poked fun at both recent airline price-fixing scandals and FIFA’s strict control over the use of the World Cup name. It featured pictures of soccer balls, stadiums, and fans blowing vuvuzelas, with the text “Official National Carrier of the ‘You-Know-What’.”
