Recently, Brave New Traveler has received criticism for choosing to publish sponsored posts in our regular content. For those of you new to the site, or unsure what a “sponsored” post means, here’s a quick definition:
A sponsored post is an article that has been written expressly because a company has paid for content.
In most cases on Brave New Traveler, our sponsored posts have been written by myself or co-editor Tim Patterson, and have offered an objective eye on the service/product. At no time were we “easy” on them because they paid for the post – we tried to offer a look at the service/product, and leave the reader to decide if they wanted to check out the companies’ website.