It could be a powerpoint presentation, testimonial, brochure, or in our case, a travel article.
The part that caught my eye was at the end of his post, where he urges you to skip the beginning and leap right into the middle of your story:
Pick things up with the action already in full swing, preferably at a dramatic or tantalizing moment, and let things unfold from there. When you open strong, people will generally read more supporting detail than otherwise, which allows you room to properly establish your point.
This technique has been around for centuries. Don George in the Lonely Planet Guide to Travel Writing called it “in medias res” which is Latin for “into the middle of things.”