BOOZE can be mystifying to people who don’t work in bars or around alcohol all the time. I hear a lot of assumptions about the industry I’m in that are — much like 90% of what you hear in bars — completely false. Here are a few you’ve probably heard yourself.
1. Amaretto is almond liqueur.
I’ve been hearing this one a lot lately. One never really thought much about amaretto ten years ago, but now it’s all over the place. I suspect this is not so much because amaretto is a wonderful liqueur as much as those ads (“DiSaronno on the rocks…“) are: on all the time. horrible.
Sure, okay, it tastes like almonds, but did you know that amaretto is actually made from apricot pits? It’s true.
Disaronno Originale is from the town of Saronno, Italy and is most likely the original amaretto liqueur, dating back to 1525. It is made from apricot pits steeped in either brandy or neutral spirits, with the addition of herb flavors and sweeteners. So the next time you hear someone refer to amaretto as almond liqueur, set them straight.
And DiSaronno, please do something about your ads.