Around this time last year, I asked Matador co-founders Ross Borden and Ben Polansky to write down what I called “The Matador Story.”
I was working on some publicity and marketing materials and wanted them to get down on paper exactly what Matador was and how it all got started.
Ross wrote:
High on Vulcan Misty, an 18,000 ft volcano near Arequipa, Peru, we began talking about the need for a global community of travelers where people could share stories like the one that was unfolding on that mountain and connect with locals and travelers over whatever they were passionate about. We didn’t know what this community would look like, but we were sure it didn’t exist yet.
Ben wrote: