Public opinion is still out on whether we’re comfortable with cell phone data companies tracking our locations, but nonetheless, some of that data can prove highly informative — particularly in times like these.
After Unacast released a Social Distancing Scoreboard in March, using mobile GPS data to show who was social distancing and who wasn’t, new location-based data is showing that recently, Americans have been defying the stay-at-home orders. The results, compiled by mobile phone location data company SafeGraph, show that people have been moving around in far greater numbers since late April, as states around the country prepare to relax social distancing guidelines.