Museums around the world may be closing to promote social distancing, and for some museum staff, that means assuming new roles in this unprecedented situation. At the National Cowboy & Western Heritage Museum in Oklahoma City, Tim is the head of security. Now that the museum is closed, however, Tim was given the added responsibility of managing the museum’s social media account — and the result is hilarious.

“I’m new to social media,” Tim wrote in his first Instagram post, “but excited to share what I am told is ‘content’ on all of The Cowboy’s what I am told are ‘platforms’ including the Twitter, the Facebook, and the Instagram.”

Tim has been entertaining followers by giving guided virtual museum tours, showing off its many artifacts, but the real entertainment is Tim himself. His earnest attempts to figure out how social media works are endearing not just to the museum’s immediate community, but to the whole country.

Whether it’s writing out “hashtag,” ending each post with “Thanks, Tim,” or his dad jokes, Tim is unintentionally killing it at his new job.

Seth Spillman, the museum’s chief marketing and communications director, said to CNN, “What we found was an authentic voice for the Museum. What we didn’t anticipate was how much that voice would resonate with people during this difficult time. It’s wonderful.”

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