There’s a lot of talk right now about Japan and Sicily enticing overseas travelers by covering the cost of their trip, but for many countries, domestic tourism will be the first major step toward reviving the economy.
To jumpstart tourism, countries around the world are offering to shoulder the financial burden of travelers’ expenses. Italy is offering “holiday bonuses” to lower-income families to encourage visits to hotels, campgrounds, and beach resorts. In Poland, the government is considering issuing travel vouchers to citizens, for use at sporting events, exhibitions, and other entertainment venues. Peru’s Machu Picchu will be reopening in July with free admission for lower-income Peruvian families. Even though the US is still struggling with the virus, it is considering a similar approach to make domestic tourism appealing this year.