People in the US can pretty much all agree on one thing: Candy is good, especially around Halloween. Exactly which candy is best, however, is a much more regional story.
To find the most popular Halloween candy in each state, the equipment sales company Bid-on-Equipment analyzed Google search traffic for more than 100 candies between September and October 2018 in all 50 states and the 20 largest cities. Reese’s Peanut Butter Cups captured the most love with 12 states, though M&M’s are just behind with 11 states if you group classic M&M’s, peanut, and pretzel (you do you Wisconsin) together. Swedish Fish, AirHeads, Nerds, RedHots, SweeTarts, Hershey’s, and gummy worms received the least love with just one state each.