From people to countries, everyone is worried about their image. That’s why the FutureBrand Country Index exists. Published for the first time since 2014, the index is a worldwide league table measuring global perception of the World Bank’s top 75 countries (by GDP).
To calculate each country’s global perception, a range of metrics were used in a 15-minute online self-completion interview of 2,500 people around the world. These metrics include value system, quality of life, business potential, heritage and culture, tourism, and products and services. Within those metrics, subtopics such as natural beauty, food, tolerance, and political freedom were explored.