If you’ve ever scrolled through your Instagram feed and started to think, “Hmm, I feel like I’ve seen that picture before,” you’re not alone. And yes, you probably have. The unfortunate thing about travel photography is that although there are thousands of beautiful views and landmarks in the world, there are also millions seeking them out — and taking the same exact pictures. There are only so many ways to capture yourself standing on a mountain’s peak at sunrise before you join the millions of others who have struck the same pose. The hilarious Insta Repeat Instagram account recognized this, and it’s calling us out.
The sad fact is that it’s tough to be original these days. Whether you’re an influencer on a Caribbean beach posting a pic of yourself with sand on your ass cheeks, showing off your hot-dog legs by the pool, or on a hike trying to capture your feet dangling over a precipice — you can bet thousands of others have done it first.
As if you needed another reminder of how unoriginal you are, this Instagram account puts it in pretty clear terms. By compiling collages of Instagram pictures taken from the same angle, in similar environments, it showcases not only our depressing tendency for the cliche but also our human instinct to find the same things beautiful. That a photographer from India and Canada would probably approach Ukraine’s Tunnel of Love with the same eye, and capture the same “unoriginal” picture, suggests that we have more in common than we think.