What ski culture in the US has historically lacked is the idea of community-based après-ski activities. In the US, après-ski is usually no more than grabbing a drink in the ski lodge bar, and lacks the kind of scale and excitement that makes it a vital part of the ski day, as you’d find in the Alps.
But the Limelight hotels brand, with locations in Colorado’s Aspen, Snowmass, and Denver, as well as Ketchum in Idaho, seems like it’s bringing that true après-ski culture to some of America’s poshest ski towns. And the hotels’ bars and lounges, comfortable rooms, and shared social spaces seem to be resonating with guests, as more locations are in the works. The brand’s growing success proves at least one thing: ski travel is far from cheap, but if you actually get the experience you pay for, you’re likely to return again and again.