It’s easy to fall in love with Barcelona’s beaches, parks, shopping, and fine gastronomy. Add in the happening cultural scene, charming nearby villages, and architecture, and it’s no surprise that more than 30 million tourists visit every year, which is 18 times the total population. Imagining a crowd of that size is difficult, and trying to find a free spot on La Barceloneta, Barcelona’s main beach, during the high season is even harder.
While mass tourism is a real challenge in the city, it’s still possible to explore and enjoy Barcelona in a sustainable and authentic way. Many exciting local companies have popped up that offer sustainable travel experiences that support the economy, the environment, and the city’s creative entrepreneurs.