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LEADERSHIP

ROSS BORDEN

Founder and CEO of Matador Network

Ross is the Founder and CEO of Matador Network. He is responsible for driving all aspects of Matador’s vision and strategy to connect millions of travelers to unique places through innovative travel content–from city guides to wanderlust videos–as well as to one another. Ross has specific responsibility for the brand partnerships division of Matador, which ideates, plans, and executes branded content and influencer programs with dozens of Fortune 500 companies and some of the world’s top tourism boards.

Ross is the Founder and CEO of Matador Network. He is responsible for driving all aspects of Matador’s vision and strategy to connect millions of travelers to unique places through innovative travel content–from city guides to wanderlust videos–as well as to one another. Ross has specific responsibility for the brand partnerships division of Matador, which ideates, plans, and executes branded content and influencer programs with dozens of Fortune 500 companies and some of the world’s top tourism boards.

A Bay Area native, Ross was exposed to the thrill of travel at an early age: by the time he had graduated from high school he had run with the bulls in Pamplona, skied in the Alps, and climbed Mt. Kilimanjaro. By the time he was 24, he had lived and worked in Spain, Kenya, and Argentina and begun hatching a plan for a platform that would connect millions of people over a common passion for travel.

What he and Co-Founder Ben Polansky started with $11,000, big dreams, and a vague understanding of digital media, Ross has grown into a profitable multimillion dollar business and one of the largest travel media brands in the world. Today, Matador’s team of 60+ people create content that attracts more than 8 million people/month to its flagship website and generates over 100 million video views/month on social media.

Ross was a pioneer of branded content in the pre-Buzzfeed age and has revolutionized how the world’s tourism boards market themselves. In doing so, he has developed hugely successful partnerships with some of the world’s most iconic brands and tourism boards, among them: Visa, General Motors, Subaru, REI, Intel, Disney, GoPro, Visit California, Destination Canada, Tourism Ireland, and Visit Las Vegas.

The proud father of an inquisitive preschooler, his most exciting trips these days are focused on sharing the wonders of travel with his son.

Ross has a Bachelor of Arts in International Relations from the University of Colorado, Boulder.

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