Open road, freedom, and adventure
Fill every summer day with adventure.
This series, produced for Enjoy Illinois by Matador, in partnership with Rivian and Roku, follows three friends across Route 66 in a new R1S as they find the birthplace of the American road trip—updated for the EV era. Watch it here, or view the series in its entirety on Roku.
Hop in as we kick off this electrifying adventure and explore Chicago’s vibrant culture, all while recharging the legacy of Route 66 with Enjoy Illinois!
Route 66 is the birthplace of the American road trip. Come see its new relevance in the EV era.
Route 66 is the birthplace of the American road trip. See how it has a new relevance in the EV era.
Southern New Hampshire is filled with postcard-perfect towns and spectacular outdoor adventures.